Digital marketing encompasses a broad range of online strategies and tactics aimed at promoting products or services using digital channels. It includes techniques such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and more. The goal of digital marketing is to reach and engage with target audiences across various digital platforms, driving brand awareness, traffic, leads, and sales in the digital realm. It leverages the power of the internet and technology to connect businesses with their customers in a highly targeted and measurable way, often providing more cost-effective and efficient means of marketing compared to traditional methods.