Market Overview:

The alternative data market is experiencing rapid growth, driven by rising demand for unstructured data, expansion into new industries, and regulatory scrutiny increasing. According to IMARC Group’s latest research publication, Alternative Data Market Report by Data Type (Mobile Application Usage, Credit and Debit Card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, and Others), End Use Industry (Transportation and Logistics, BFSI, Retail and ECommerce, Energy and Utilities, IT and Telecommunications, Media and Entertainment, and Others), and Region 2025-2033. The global alternative data market size reached USD 8,889.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,81,103.5 Million by 2033, exhibiting a growth rate (CAGR) of 35.18% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/alternative-data-market/requestsample

Our report includes: 

• Market Dynamics
• Market Trends And Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Factors Affecting the Growth of the Alternative Data Industry:

• Rising Demand for Unstructured Data:

The alternative data market is witnessing increasing demand for unstructured data like satellite imagery, sentiment analysis from social media, and audio transcriptions. Customers have an appetite for deeper insights than traditional data provides, and are willing to pay for tools to analyze and make sense of a complex unstructured data environment. Companies in finance, retail, and logistics that use unstructured data for nuanced, real-time insights have competitive advantages.

• Expansion into New Industries:

Originally a hedge fund instrument, alternative data has started to be used across the healthcare, energy, and agriculture industries. These sectors leverage datasets relating to Internet of Things sensor measures, various weather patterns, etc., to improve their operations and make predictions. Its wider range of use represents its diversity, as companies determine where and how to use this information to improve decision making across varied use cases.

• Regulatory Scrutiny Increasing:

With the rise of alternative data usage, regulators are concentrating on privacy, sourcing, and ethical issues. The compliance landscape is shifting, pressuring firms to take their data acquisition and usage policies seriously. This evolution is transforming the way data firms and data buyers do business and is creating a culture that promotes responsible innovation while preserving trust in data-derived insights.

We explore the factors propelling the alternative data market growth, including technological advancements, consumer behaviors, and regulatory changes.

Leading Companies Operating in the Global Alternative Data Industry:

• 1010Data Inc. (Advance Communication Corp.)
• Advan Research Corporation
• Dataminr Inc.
• Eagle Alpha
• M Science
• Nasdaq Inc.
• Preqin
• RavenPack
• The Earnest Research Company
• Thinknum Inc.

Alternative Data Market Report Segmentation:

By Data Type:

• Mobile Application Usage
• Credit and Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Satellite and Weather Data
• Social and Sentiment Data
• Web Scraped Data
• Web Traffic
• Others

Credit and debit card transactions hold the biggest market share attributed to their ability to provide real-time insights into user spending behavior.

By End Use Industry:

• Transportation and Logistics
• BFSI
• Retail and ECommerce
• Energy and Utilities
• IT and Telecommunications
• Media and Entertainment
• Others

BFSI represents the largest segment, as these sectors heavily rely on alternative data for investment decisions, risk assessment, and user insights.

Regional Insights:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

North America dominates the market owing to its advanced financial sector, high technological adoption rates, and the presence of key players in the alternative data industry.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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